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Curl

Born To Be Coily Starter Kit

Coils, meet confidence. These coil boosters smooth, define and elongate to enhance your natural texture. Embrace your coils with the five benefits of beautiful, conditioned curls: definition, smoothness, shine, strength and hold.

~~Price reduced from $49.00 to~~ $29.00

Key benefits

Curl Shampoo & Conditioner: A low-lather shampoo and moisturizing conditioner that deliver stronger, more defined curls straight from the shower.
Curl Elongator: A conditioning styler that defines, detangles and minimizes shrinkage—for soft, shiny, frizz-free coils.
Curl Defining Gel: A lightweight gel that delivers long-lasting hold and humidity-resistant control, without the crunch.

The proof

Defines, strengthens + elongates curls.

Steps — Keep curls intact.
Take me through it

Step One

Shampoo

This creamy shampoo gently cleanses and conditions for strong, defined curls straight from the shower.

Step Two

Condition

This moisturizing, detangling conditioner is made to prevent damage and encourage curl groupings.

Step Three

Style

This conditioning styler defines and conditions curls from root to tip, leaving hair bouncy, shiny, and free of frizz.

Step Four

Style

This lightweight styling gel helps to ward off humidity’s effects as well as provides increased control and definition without the crunch.

Shampoo

Conditioner

Definer

Defining Gel

Shampoo, conditioner, styler, treatment — Haircare quiz

Better hair is just 5 minutes away.

Haircare Quiz

1. Let’s start with your routine. After you wash your hair, you tend to:

Use hot tools

Blow dry

Air dry

Take the 5-minute quiz
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The reviews are in.

“I was so happy to find an oil that doesn't have silicones, which make my hair feel dirtier than hydrated.”

@LauraIngalls

“The slip, the definition—I can't say enough! And I've been trying curly products for 30 years. This is the BEST!!!”

@spacergirl

“This gel isn't like any others I've tried. It holds curl without that crunchy feeling like other gels give off. I absolutely love it and use it basically every day!”

@kaymccoy7464